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Contour Partners With X Games

Release Date: 2010/06/23

Seattle

VholdR, makers of the ContourHD and market leaders in the high-definition wearable camcorder market are pleased to announce strategic alliances with ESPNs Summer X Games, Winter X Games.By aligning the highly touted ContourHD with Summer and Winter X Games, VholdR further solidifies their stake in the action sports community. ESPNs X Games has long been regarded as ground zero for action sports enthusiasts and the premier gathering of the best action sport athletes in the world. Many of the athletes will be wearing a ContourHD during practice events and laps, with the footage being posted to VholdRs website, and then syndicated worldwide through VholdRs global media partners. The unique POV perspective is sure to create edge-of-your-seat footage, placing viewers firmly in the moment as competitors launch further, boost higher and throttle-up in a bid for an X Games podium. Coverage of each event will be broadcast globally on ESPN and ESPN2. As part of the yearlong deal, VholdR will also be present at Winter X Games 15 in Aspen. Im incredibly excited to be aligned with these best-in-class events, brands and franchises, said Dan Strickland, VholdRs Director of Partnership Marketing. At VholdR, we do more than sell high def cameras; we provide simple, well-designed tools that enable enthusiasts and athletes to record, post, play and share their passions with communities and fans around the world. If we do our job viewers will taste the dirt and smell the oil.

Were excited to get a new partner on board who is so focused on the experience of our athletes, fans and the industry in general, said Marc Murphy, ESPNs director of event development. There is a lot we can do on a global basis with Contour, and ESPN looks forward to rolling out a vision for the future with them. Bug your local shop now for Contour Cameras.